This is the style guide that I put together for an AirBnb. The property is a tiny home that overlooks Magic Mountain amusement park. The client wanted a logo that featured the signature yellow door and had a whimsical nature.
These are single page samples to be handed out a high country wedding venue. I wanted the bride and groom to be able to pick these up and imagine themselves in these spots.
With these books I thought the most important thing to show was the majority of action shots. I wanted the people who looked at these to know that these are real weddings.
A wedding is a chance to have a great time with all the people you care about. When I looked through this photo collection that’s exactly what I saw.
I’m usually not a huge fan of staged photography, but the shot on the cover of this book is absolutely stunning. My favorite part of this collection of photos is how it captures what it feels like to be in this part of North Carolina. Blueish grey skies, thin damp air, and lots of quiet.
Font choice was my first consideration when making this logo. Readability is especially important when considering an audience with limited vision. I chose the Gotham typeface because of its large counters and simple design.
Green is the color of life. We equate green with growth, health, and renewal. DCSL offers a chance at t afresh experience to an audience that doesn’t often get a chance to try something new. The aim of using green is to evoke feelings of fulfillment and rejuvenation.
Health, friendship, and personal fulfillment are the promise that DCSL offers. I believe that those are all achieved largely in part because of the community that it offers. This is what I am trying to illustrate with the acronym’s design. I chained the letters together to symbolize unity, serving as a metaphor for the DCSL community.
I made this logo for a photographer based out of Boone, North Carolina. She was looking for a script-y yet legible logo.
I put this logo together for a friend in college who was starting a dog walking business. The only guidelines for the logo were that it had to be text based, and they preferred orange. I chose the font because I wanted something fun and relaxed, and so that I could work the paw print into the B. I added the wavy division between in the letters to convey a sense of motion.